Director of Social Media

Los Angeles, California, United States Full-time

We are currently looking for a Director of Social Media to lead our social media team. This is an excellent opportunity to get a seat at the table at a profitable, bleeding-edge internet startup that’s quickly becoming one of the most visited content destinations online.  

This is a management heavy, Facebook focused, data-driven position that has relatively straightforward expectations—manage a team of about 10 social smarties to grow traffic while fostering the Ranker brand identity in a responsible and classy way. This means that you’re not only an expert on how to get people to click (which you absolutely must demonstrate), but that you also:

  • Know how to manage people (you must have at least 2 years of experience in a management level role - teams over 10 people a plus)
  • Have creative tactics that do not rely on lowest common denominator, clickbait-style headlines and thumbnails
  • Are not dogmatic, especially in the face of counterintuitive data
  • Treat Facebook pages as a canvas, not a ‘click-delivering system’
  • Have bizarre, out-there, black arts, or otherwise unconventional Facebook engagement strategies (you should know what this means)
  • Do not aspire to ‘traditional / old media’ social standards (which are unnecessarily restrictive, outdated, and not dynamic enough to survive the environment on FB today)
  • Are systems-oriented—instead of bandaids, you aim for structural fixes.
  • React to sudden changes (such as those FB makes to its algorithm) with aplomb, with the ability to adapt to changes, not hold on to previously successful strategies that no longer are, and, maybe most importantly, enable your team members to do the same
  • And similarly, can pivot on a dime; basically, you understand that change is the norm, and can lead your team through the turbulence while ‘maintaining cruising altitude’ (we don’t use so much jargon in person, promise)

This is definitely not your everyday social media position. Because we’re so data oriented, our strategies tend to be on the industry’s bleeding edge. We have a multiple powerful tools and systems that make the social process way more efficient, scalable, and iterative.

Here are some examples of some of the Social Media verticals we create:

Weird History:

Total Nerd:

Graveyard Shift:

Interested? First, what’s in it for you:

  • Have the chance to express your creativity in front of a very large audience (think 100K to well over a million people) in a company that really lets you run with your ideas
  • A seat at the table—you’ll be working closely with the VP of Content, Head of Data Science, Head of Video, and CEO on a daily basis
  • Fully-paid medical, plus heavily subsidized voluntary dental and vision plans.
  • Paid holidays, plus additional days of paid time off per year.
  • Very casual workplace (ie t-shirts and shorts are totally fine) with a fully stocked kitchen including free snacks, soda, Perrier, LaCroix, Mexican Coca Cola; we also do catered lunches and breakfast weekly, and free massages every other week.
  • Located conveniently in the Mid-Wilshire district, minutes from Beverly Hills, Miracle Mile, and the 10 Freeway.

Who we believe will do great in this role:

Our successful hires hit the ground running, can adapt to change quickly and with aplomb, and advocate for new strategies that actually move the bar. This position requires at least 4 years in social media and content, with at least 2 of them in a management-heavy position. You also need to be extremely well-versed in pop/ internet-culture.

If this sounds like your jam, here's what we need from you:

  • A cover letter giving color/examples of how you meet and exceed the qualifications listed above. And yes, we are looking at your cover letter to get an idea of your writing style, so smart, funny letters really stand out.
  • Links to any social media properties you've helped program, particularly entertainment-focused channels.
  • As we are a site with lists about literally everything, and we like editors who know lots about lots of things, it is also super helpful if you list in your cover letter any areas of expertise you have, from broad to granular.

Apply for this opening at