Search Feed Specialist

Los Angeles, California, United States Full-time

The Ranker Story:

Ranker is a new form of entertainment publisher with a unique crowd-sourced element. Our editors publish ranked lists on topics as broad as The Best Movies Of All Time to things as specific as the 10 Totally Weird Stranger Things Fan Theories That Could Explain Everything. Our readers vote, edit, and re-rank the stories as they see fit. Founded in 2009, the company made a number of breakthroughs in the last 18 months which has led to explosive growth, now reaching over 50MM unique visitors worldwide spending on average 5 minutes per visit – making Ranker the 3rd largest Entertainment site. Our business is driven primarily by programmatic advertising and is profitable.

Ranker is headquartered in LA and 70+ employees strong and growing.

Overview

We are currently seeking a motivated, resourceful, creative and results-driven Search Feed Specialist. Someone who has a deep and holistic understanding of what drives a successful campaign. This role will be directly managing our Yahoo Search feed efforts as well as other third-party search feeds. Prior hands-on experience in this area is required.

First, what’s in it for you:

  • Competitive compensation package
  • Enhance your leadership skills by joining fast-paced and growing media organization
  • Not deeply familiar with Ranker? Despite its huge audience Ranker has flown a bit under the radar compared to its peers - we’ve built a real business without just burning through venture capital. You can be a part of helping us change perceptions and become a more recognized media brand.
  • Great perks (weekly lunches, free snacks, and drinks, free massages every month etc) that aren’t so over the top we’re a parody of ourselves.
  • Competitive benefits, including fully-paid medical
  • Most importantly, we are on the bleeding edge of scalable, data-driven distribution via social and SEO. The internet has changed drastically just in the last 3-4 years, and you will be immersed in tactics and analysis circa today, not 2013.

Responsibilities

  • Create, analyze and optimize Paid Search campaigns in Yahoo Search as well as Google AdWords, and Bing Ads.
  • Drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives and business opportunity identification and implementation.
  • Responsible for in-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, ROAS, Quality Score)
  • Test UX/UI design for 3rd party search feed integration.
  • Build landing pages to enhance revenue opportunities
  • Optimize search keywords to maximize eCPCs on search feed.
  • A/B Testing and optimization experience and analysis
  • RPM/ROI analysis of search feed integration into publisher destination
  • Develop, monitor and optimize marketing campaigns across channels
  • Analyze, test, and continually optimize marketing funnels, including campaign response, conversions, revenue, cohort analysis and LTV

Requirements

  • Experience in search feed keywords, understanding which keywords monetize best, and matching them to relevant landing pages
  • Experience with buying through Facebook, SEM, content rec, and other traffic acquisition networks.
  • Experience creating different types of creative to market through Facebook, SEM and other traffic acquisition networks that perform well for search feed integration partners.
  • Experience maintaining TQ scores to keep partners happy.
  • exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
  • Razor sharp quantitative skills, including advanced Excel skills (pivot tables, charts, vlookup)

Apply for this opening at http://ranker.recruiterbox.com/jobs/fk0f91s?apply=true